Hello!
I am a San Francisco based interaction designer and management consultant. I work on web and design strategy, run large projects, and my best friend is the whiteboard. And sometimes, I tweet.
About the what, where, why
As a designer, I focus on how people interact at the pixel, interface, web, commerce, and organizational levels.
My work has spanned from product and project management, interaction & visual design, customer research and marketing.
Resume no fine print
Manager, Deloitte Consulting. Jul 2006 - current
For the past 5+ years, I have been responsible for customer experience design teams over multiple projects.
I am also actively evangelizing user experience design across the firm.
Bio-Rad Labs
- Project Management and Design Management of a series of $4M+ projects
- Global B2C eCommerce strategy and design, product management & launch
- Life Sciences and Diagnostics experience
Walmart International
- Led a team of 6 for the global/localized customer-facing interaction design and information architecture of site
- Developed strong in-country business relationships to influence and enhance product design and operational strategy
- Gained strong retail operational experience with product catalog, checkout, fulfillment, order management
Apartment Investment & Mgmt Company
- Unified over 400 online sites and customer interfaces, simplifying the process of apartment finding to leasing
- Led a team of 3 over the project lifecycle - including research, requirements, design, knowledge transfer, and training
- Responsible for design of all customer experience touch points including web marketing and customer service
Deloitte User Experience Group
- Responsible for leading a team of 15+ professionals to streamline the UX competency within Deloitte
- Involved in setting vision for UX group and go-to-market strategy for Deloitte sales cycle
- Developing processes for web related strategy and design user experience projects
Other projects include:
- Fortune 500 rich application software client - Led business requirement and UX brief creation
- Fortune 500 retail client - Participated in design and led usability test planning and execution
- Top 10 Healthcare client - Defined taxonomy for an enterprise content management system
Previous work
- Designer - Creativity as a function of peripheral imagery (Capstone 2006, Indiana University)
- Designer - mPath, the activity network to facilitate human connection (CHI 2005)
- Prototyper, Usability Specialist - Comparative analysis of low and high fidelity mobile prototypes (NordiCHI 2006)
- Concept Designer - Mitigating the AIDS stigma through personification and public space displays
- System Designer - Emotion sensing and affective computing in pervasive environments
Education
- Master of Science Human-Computer Interaction, Indiana University Bloomington. June 2006
- Bachelor of Engineering Information Technology, Mumbai University. June 2004
Skills
- Design Methods / Tools. Ethnography, surveys, interviews, focus groups, contextual inquiry, card sorting, storytelling, interaction sequencing, body-storming / Design comps, personas, storyboards, interaction flows, taxonomies, wireframes, experience prototypes
- Software. Photoshop, Dreamweaver, InDesign, Visio/OmniGraffle, iWork, MS Office
Honors, Awards
- Jon Barwise Scholar. Indiana University School of Informatics 2004-06. Full scholarship awarded for HCI Master's Degree
- 1st place, International Student Design Competition, CHI 2005 held by ACM SIGCHI
Stuff people say word on the street is..
..perceptive, empathetic and creative user experience designer, with never-ending energy for finding the best solution and solving the problem, whatever it might be.
Gary Buck, Exec. Director, Green Boomerang
Instead of hiding in a creative studio, Apurva is out in the real world, managing client expectations, mentoring non-designers to produce great work, and actively building camaraderie by hosting dinners at his house and celebrating team birthdays and other milestones
Bryan Clark, Deloitte Consulting
He brings maturity and professionalism, and an eagerness to tackle difficult problems.
Aya Takeuchi, Walmart
..evangelist of good User Experience design. His enthusiasm for the field is tangible and gives his efforts a clarity that frequently proves enlightening and tremendously useful.
Alexander Samodurov, LiminalUX / Bio-Rad Laboratories